The Entrepreneur's Fieldbook (Paperback)

by John B. Vinturella (Author)

Editorial Reviews

Product Description
This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. The book covers: Entrepreneurship: Concepts and Issues; Sources of Venture Ideas: Entrepreneurship on the Internet; Market Research and Analysis; Refining the Venture Idea: Testing, Fit, and Feasibility; Startup Alternatives: Home-Based, Franchises, and Existing Businesses; Financing the Venture and more. A practical book for anyone interested in entrepreneurship.

From the Author
After teaching a course in entrepreneurship several times to college seniors and MBA students, at two different universities, using several different textbooks, I detected a need for a new kind of text. This book represents my attempt to address that need by integrating lessons learned in these teaching experiences with those learned in a 20-year entrepreneurial career.

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Product Details

• Paperback: 288 pages
• Publisher: Prentice Hall (December 11, 1998)
• Language: English
• ISBN-10: 0130812196
• ISBN-13: 978-0130812193
• Product Dimensions: 9.9 x 7.9 x 0.5 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #592,767 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars Terrible book, April 8, 2007

By	J Comer (Palmer, AK USA) - See all my reviews

This book was required reading for a college-level small business management class - otherwise I would have burned it already.

It's a biography in disguise of the author's own business ventures, which appear to be mostly failures. The case studies and study questions dangerously mislead the reader. Examples: suggesting that the test to determine whether one is an independent contractor or an employee is a financial one, rather than governed by IRS regs; a scenario where a business's purchase price includes buying that business' cash in the bank (weird); and implying that a small-town independent plumbing supply company that generates $100,000 in net annual income could offer its stock for sale publicly.

This book (as of 2007) is hopelessly out of date.

It's only value is to learn how not to run a business -- or to start a campfire.

5 of 10 people found the following review helpful:

5.0 out of 5 stars Hits just the right level for new entrepreneurs, December 21, 1998

By A Customer

Hits a lot of areas that someone interested in starting a business or franchise should consider. Case studies are well-writen and easy to understand. I recommend it highly.