Maximize e-commerce profitability with the power of data warehousing.
- Apply data warehousing technologies to strengthen your e-business value chain
- Mobilize your existing data, meta-data, and knowledge assets
- Includes extensive real-world scenarios and examples
This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:
- The role of metadata repositories, JDBC, SQLJ, XML, and other e-Business technologies
- Using data warehousing to enhance supply chains, value chains, and delivery channels
- Representative solutions from Microsoft, Broadbase, E.piphany, and other leading players
- Techniques for making the most of business information portals
- Cost-effective e-business data warehouse storage solutions
Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.
Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.
About the Author
WILLIAM J. LEWIS has more than 20 years of IT experience, spanning the financial services, energy, software, and consulting industries. In addition to his current specializations in data warehousing and e-business, he has been a leading-edge practitioner and thought leader on topics such as CASE, database middleware, and meta-data repositories. He is currently Associate Director in the Analytic Business Solutions practice of Cambridge Technology Partners.
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