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Editorial Reviews
Review
"Shelly Houser is perhaps the nation's foremost expert on Internet travel sales and how to teach it. Her book is timely, well-organized, thorough and extremely well thought out." -- Marc Mancini, Ph.D.- Professor of Travel, West Los Angeles College "This book is extraordinary in its depth of information and application to the travel industry." -- Cynthia C. Messer, Extension Education & Assistant Professor, Tourism Center, University of Minnesota Extension Service
Product Description
The purpose of this clearly-written and fun book is to provide travel professionals with an easy-to-learn method of mastering the Internet so that they can immediately apply their new skills to their jobs. Using the “NAVIGATE” method, a specific set of instructions, the author creatively shows travel professionals how to use the Internet to their advantage by translating the features of technology into useable knowledge. “NAVIGATE” is an acronym for Net knowledge, Access to the world, Validate Information, GDS access and/or by-pass tool, Add services, Tap into your target market, and Evolve. The topics in the book range from the history and applications of the Internet, its terminology, Internet security, privacy, legal and social issues, to why agents should utilize the Internet, Netiquette, validating and finding information, useful Websites for travel professionals, technology options, competition, tapping into a target market, and e-marketing opportunities. This book is appropriate for front-line to management-level travel professionals within the various sectors of the travel industry, including employees of travel schools, tourist boards, travel agencies, travel agency networks/consortiums, airlines, car rental companies, hotel and hospitality corporations, rail tour operators, cruise companies, and wholesale companies.
See all Editorial Reviews
"Shelly Houser is perhaps the nation's foremost expert on Internet travel sales and how to teach it. Her book is timely, well-organized, thorough and extremely well thought out." -- Marc Mancini, Ph.D.- Professor of Travel, West Los Angeles College "This book is extraordinary in its depth of information and application to the travel industry." -- Cynthia C. Messer, Extension Education & Assistant Professor, Tourism Center, University of Minnesota Extension Service
Product Description
The purpose of this clearly-written and fun book is to provide travel professionals with an easy-to-learn method of mastering the Internet so that they can immediately apply their new skills to their jobs. Using the “NAVIGATE” method, a specific set of instructions, the author creatively shows travel professionals how to use the Internet to their advantage by translating the features of technology into useable knowledge. “NAVIGATE” is an acronym for Net knowledge, Access to the world, Validate Information, GDS access and/or by-pass tool, Add services, Tap into your target market, and Evolve. The topics in the book range from the history and applications of the Internet, its terminology, Internet security, privacy, legal and social issues, to why agents should utilize the Internet, Netiquette, validating and finding information, useful Websites for travel professionals, technology options, competition, tapping into a target market, and e-marketing opportunities. This book is appropriate for front-line to management-level travel professionals within the various sectors of the travel industry, including employees of travel schools, tourist boards, travel agencies, travel agency networks/consortiums, airlines, car rental companies, hotel and hospitality corporations, rail tour operators, cruise companies, and wholesale companies.
See all Editorial Reviews
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