9642D-7 Technologies, applications, marketing, sales and beyond! The most comprehensive, up-to-date guide to on-demand printing. On-demand printing is revolutionizing the short-run printing business. On-Demand Printing, Second Edition presents all the concepts, economics, technologies and applications you need to serve this exploding market-profitably. In this completely revised edition, two of the graphics art industry's leading consultants review all your latest options for delivering high-quality, customizable short runs-and introduce essential marketing, sales and management techniques that make the difference between success and failure. Learn about: *Commercial applications, book publishing, in-house applications, labels and beyond. *Second-generation, database-integrated variable printing. *Paper and bindery issues. *Digital files and networks. *The commercial service provider business. *Planning for the future. Understand the advantages and tradeoffs associated with every demand printing technology, including high-speed copiers, hybrids, high-quality printers and color copiers.Don't miss in-depth, up-to-date reviews of these and other leading competitors: Agfa Chromapress, Presstek Technologies, IBM Printing Systems, Indigo E-Print 1000, Kodak Lionheart, Scitex Digital Presses, T/R Systems MicroPress, Xeikon DCP/32D and Xerox DocuTech. To make a profit in this fast-growing, fast-changing marketplace, you need the best, most current insight you can find. You need On-Demand Printing, Second Edition.
From the Inside Flap
Introduction
The printing industry is changing. Technology is being applied to increase the productivity of traditional processes, while at the same time other technology is challenging those processes. The concepts of on-demand printing can be applied to conventional printing, but, more likely, they will be applied to digital printing.
This publication summarizes the concepts, technologies, and applications of on-demand printing. It will help you to understand the rapid changes that are taking place and provide a base of knowledge for decision making. GATF has been involved with on-demand approaches since its installation of a Xerox DocuTech in 1991. Many of our publications are now produced on- demand. Using this approach, we have minimized our inventory costs and increased the frequency of revisions to our textbooks.
The market for short-run print production is expanding, and customers now define turnaround time in hours rather than days. The technology continues to evolve, incorporating color into the many on-demand solutions on the market.
GATF is committed to assist its members in sorting through the solutions. We will continue to evaluate the technology using our test forms and producing our short-run textbooks. We will communicate our experiences through our publishing efforts.
We believe that on-demand printing presents many opportunities to the printing and publishing industry to expand their capabilities for their customers. Our experience has indicated that it provides a nice complement to the lithographic process and is an alternative to electronic distribution of data.
George Ryan President Graphic Arts Technical Foundation
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