|
 |
 |
 |
||||||||||||
|
There is a newer edition of this item:
| |
||||||||||||
 |
|
 |
Frequently Bought Together
Customers Who Bought This Item Also Bought
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by null l |
by Paul Temporal
|
by C.Merle Crawford
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler |
by Hart Weichselbaum
|
Editorial Reviews
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.
About the Author
Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
Product Details
Would you like to update product info or give feedback on images?
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
Beta (What's this?)|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Best Practice Cases in Branding
Market research Decision-focused market research
Created on Mar 07, 2006, last edited on Mar 07, 2006.
Listmania!
So You'd Like to...
Look for Similar Items by Category
|
Best Books of 2008 |
Buy Three Books, Get a Fourth Free |
See What Delta Can Do |
||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
