Sports Marketing: A Strategic Perspective (Hardcover)

~ Matthew Shank (Author)

Editorial Reviews

Product Description

For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

From the Back Cover

What makes this Sports Marketing textbook different?

• Business Perspective
• Strategic Approach
• Spotlight on Ethics
• The Most Current Examples

Teaching resources available at www.prenhall.com/shank

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Product Details

• Hardcover: 624 pages
• Publisher: Prentice Hall; 3rd edition (October 11, 2004)
• Language: English
• ISBN-10: 0131440772
• ISBN-13: 978-0131440777
• Product Dimensions: 10.1 x 7.9 x 0.9 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #420,230 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars A well structured approach to the subject., February 16, 1999

By	Nigel Pope ([e-mail]) (Australia) - See all my reviews

This review is from: Sports Marketing: A Strategic Perspective (Hardcover)

Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent, October 29, 2001

By A Customer

This review is from: Sports Marketing: A Strategic Perspective (Hardcover)

It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.

0 of 1 people found the following review helpful:

3.0 out of 5 stars Good condition product, delivery is too long., May 25, 2009

By	Denis Zhukov (Portland, OR) - See all my reviews (REAL NAME)

The condition of the book is decent as described. But the delivery was very very delayed. It took them about 2 weeks to ship the item and another 10 days to deliver it. That's not what I read when I ordered it. Be careful.