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Editorial Reviews
Product Description
For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.
From the Back Cover
See all Editorial Reviews
For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.
From the Back Cover
What makes this Sports Marketing textbook different?
- Business Perspective
- Strategic Approach
- Spotlight on Ethics
- The Most Current Examples
Teaching resources available at www.prenhall.com/shank
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Citations
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4
books
cite this book:
- American Sports Empire: How the Leagues Breed Success by Frank P. Jozsa on 5 pages
- Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism) by Guy Masterman on page 22, and page 48
- Power and Global Sport Zones of Prestige, Emulation and Resistance by Joseph Maguire in Back Matter
- Determinanten der Sportrezeption by Thomas Beyer in Back Matter
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