- This title is eligible for Amazon Fall Textbook promotions. Get unlimited free Two-Day Shipping for three months with a free trial of Amazon Prime. Add $100 worth of eligible textbooks to your cart to qualify. Sign up at checkout. New members only. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
|||||||||||||
Special Offers and Product Promotions
Frequently Bought Together
Customers Who Bought This Item Also Bought
Management With Rolls Access Code (9th Edition) by Stephen P. Robbins  (9)
$137.60
|
Managerial Accounting by Ray H Garrison (12)
$121.78
|
Intermediate Accounting by Donald E. Kieso (14)
$183.75
|
Marketing Study Guide: Real People, Real Choices by Patricia M. Bernson
$44.39
|
Cost Accounting: A Managerial Emphasis, 13th Edition (MyAccountingLab Series) by Charles T. Horngren  (32)
$162.00
|
Related Items
Editorial Reviews
Product Description
The publisher, Prentice Hall Business Publishing
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
The publisher, Prentice Hall Business Publishing
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Product Details
|