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Marketing Management (12th Edition) (Marketing Management)
 
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Marketing Management (12th Edition) (Marketing Management) (Hardcover)

by Philip Kotler (Author), Kevin Lane Keller (Author)
3.9 out of 5 stars  (27 customer reviews)


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215 used & new available from $21.00

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Product Details
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 12 edition (January 1, 2006)
  • Language: English
  • ISBN-10: 0131457578
  • ISBN-13: 978-0131457577
  • Product Dimensions: 11 x 8.7 x 1.4 inches
  • Shipping Weight: 4.2 pounds
  • Average Customer Review: 3.9 out of 5 stars  (27 customer reviews)
  • Amazon.com Sales Rank: #15,366 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #9 in  Books > Business & Investing > Marketing & Sales > Marketing > Product Management

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Marketing Management (12th Edition) (Marketing Management)
87% buy the item featured on this page:
Marketing Management (12th Edition) (Marketing Management) 3.9 out of 5 stars (27)
Marketing Management (13th Edition) (Marketing Management)
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Marketing Management (13th Edition) (Marketing Management) 4.3 out of 5 stars (3)
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Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
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