Marketing Management (12th Edition) (Marketing Management) by Philip Kotler  (27)
|
Marketing of High-Technology Products and Innovations (2nd Edition) by Jakki J Mohr  (5)
$74.66
|
Framework for Marketing Management (3rd Edition) by Philip Kotler  (2)
$133.33
|
Jack Trout on Strategy by Jack Trout (14)
$13.57
|
Best Practice Cases in Branding (3rd Edition) by Kevin Keller  (2)
$42.90
|
This item is not eligible for Amazon Prime, but millions of other items are. Join Amazon Prime today. Already a member? Sign in.
|
|||||||||
Customers Who Bought This Item Also Bought
Editorial Reviews
Book Info
Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.
Back Cover Copy
Behind every successful product is a great marketing plan.
See all Editorial Reviews
Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.
Back Cover Copy
Behind every successful product is a great marketing plan.
Marketing textbooks often contain marketing plan outlines or discuss the general use of marketing plans, but don't explain exactly how to develop a marketing plan. Yet that is exactly what student marketers really need.
This book fills the gap.For your convenience, we offer correlation guides suggesting how this book can be used with many of our bestselling textbooks. Please ask your local Prentice Hall representative for details or email college_marketing@prenhall.com.
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
