Advertising (8th Edition) (Hardcover)

~ Sandra Moriarty (Author), Nancy Mitchell (Author), William D. Wells (Author)

Editorial Reviews

Product Description

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

Product Details

• Hardcover: 688 pages
• Publisher: Prentice Hall; 8 edition (February 11, 2008)
• Language: English
• ISBN-10: 0132224151
• ISBN-13: 978-0132224154
• Product Dimensions: 11 x 8.6 x 1.2 inches
• Shipping Weight: 3.6 pounds (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #279,311 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

1.0 out of 5 stars Do not purchase, March 2, 2009

By	R. Arnold "book maven" (St. Paul, MN) - See all my reviews (REAL NAME)

I enjoy reading history books, theology books, and even economy books. However, I needed to get this book for a class, and it is the biggest waste of money ive ever spent. I would pay about 10 dollars for this book if I had to price it. The writting is repetitive, and incorrect. The grammar at times is poor. The writer seems to have made up key words as possibly most text book authors do but it just doesnt seem scholarly. Alot of the content is pretty obvious and just doesnt need to be in a book.