Business Essentials, 6th Edition (Paperback)

~ Ronald J Ebert (Author), Ricky W Griffin (Author)

Editorial Reviews

Product Description

This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas– management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

From the Back Cover

This best-selling book presents a brief “no-nonsense” approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 544 pages
• Publisher: Prentice Hall; 6th edition (October 12, 2006)
• Language: English
• ISBN-10: 0132287854
• ISBN-13: 978-0132287852
• Product Dimensions: 10.8 x 8.5 x 0.9 inches
• Shipping Weight: 2.9 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #306,436 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

3.0 out of 5 stars An O-K text, with a few gems., December 15, 2004

By	Jessica Leung (New York, NY) - See all my reviews (REAL NAME)

This review is from: Business Essentials (5th Edition) (Paperback)

For your basic introductory business class, this book is good. It offers a lot of vocabulary, and I can see why a lot of people would say the book has no depth since most of the information can be drawn from simply living the real world. (Unless of course you live in a refrigerator.) So why bother grabbing the text if I can get the same exact knowledge from life?

Well, in the beginning, end and throughout each chapter, tons of real life examples are woven in to illustrate each of the "business essentials." On top of that, real quotes from millionares, successful CEOs and entrepreneurs, and trusted business executives allows the average student a valuable glance into what makes up a smart business mindset.

What's my point? To study business, you need to study the principles that real professionals swear by. Texts written by "just" business professors who don't actually participate in the business world really just don't cut the chase. They're probably broke anyway. Now textbooks with information from successful people, that's what's going to make a student of business really churn out a beautiful future.

So while the material is very, very basic. The real life examples are awesome. However, these lessons can be taught by even better books by great people like Stephen R. Covey and Dale Carnegie. But if you do need a book chock full o' business vocabulary and basics, this isn't a terrible pick. And it certainly does spell everything out.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Chances are, your boss should probably read this book, March 10, 2009

By	Dairenn Lombard (Los Angeles, California United States) - See all my reviews (REAL NAME)

This review is from: Business Essentials (5th Edition) (Paperback)

There is cutting-edge information in this book about how to start, run, maintain and protect a business, whether it is a small partnership or a bustling enterprise of many employees. Ebert and Griffin do thorough job of presenting new concepts in an easily understood format that allows anyone with a high school diploma grasp the fundamentals of entrepreneurship. Of particular importance is stressing the ideas of assessing one's own strengths and weaknesses as well as the opportunities and threats in the marketplace. It talks about the critical nature of human resource management, how to retain productive employees and keep them motivated. You learn the all-important concept of strategic tactics for developing your short, intermediate and long-term goals, mission statement, a written code of ethics and corporate culture as well as understanding the crucial significance of your Organizational Stakeholders. Even if you don't plan on starting or buying your own business or franchise, even shift supervisors will greatly benefit from understanding how to improve their effectiveness on their team if they even read Half of this book. Sometimes the stories that come at the beginning of each chapter can be distracting, but this is a minor issue with the presentation. This is a must-read for anyone looking for their careers escalate in the business world.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Great Textbook, February 4, 2009

By	S. Adams - See all my reviews

I fell in love with my Intro to Business course, and the book had a lot to do with it. "Business Essentials" is extremely simple to follow and has wonderful content.