See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

28 used & new from $2.21

Have one to sell? Sell yours here

Strategic Marketing for NonProfit Organizations (5th Edition)

I own the rights to this title and would like to make it available again through Amazon.

Tell the Publisher! I�d like to read this book on Kindle Don�t have a Kindle? Get yours here.

Strategic Marketing for NonProfit Organizations (5th Edition) (Hardcover)

by Philip Kotler (Author), Alan R. Andreasen (Author)

5.0 out of 5 stars See all reviews (1 customer review)

Available from these sellers.

5 new from $45.99 23 used from $2.21

Also Available in:	List Price:	Our Price:	Other Offers:
Hardcover (4th)	$67.00	$67.00	32 used & new from $1.64
Paperback (2nd)			14 used & new from $2.02
Perfect Paperback (6)	$173.33	$138.66	50 used & new from $26.47

There is a newer edition of this item:

Strategic Marketing for Non-Profit Organizations (7th Edition) 5.0 out of 5 stars (1)
$130.25

In Stock.

What Do Customers Ultimately Buy After Viewing This Item?

	74% buy the item featured on this page: Strategic Marketing for NonProfit Organizations (5th Edition) 5.0 out of 5 stars (1)
	8% buy Nonprofit Marketing Best Practices 4.2 out of 5 stars (5) $26.37
	7% buy Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes 4.8 out of 5 stars (13) $19.96
	5% buy Mission-Based Marketing: PositioningYour Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,) 3.8 out of 5 stars (4) $45.00

Explore similar items

Customers Who Bought This Item Also Bought

Mission-Based Marketing: PositioningYour Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,)

by Peter C. Brinckerhoff

3.8 out of 5 stars (4) $45.00

Education, Productivity, and Inequality: The East African Natural Experiment (World Bank Publications)

by John B. Knight

$45.00

Organizational Change in the Human Services (SAGE Sourcebooks for the Human Services)

by Dr. Rebecca Ann Proehl

5.0 out of 5 stars (1) $63.95

Cultural Diversity in the Workplace: Issues and Strategies

by George Henderson

2.5 out of 5 stars (2) $31.45

Fund Raising: Evaluating and Managing the Fund Development Process (AFP/Wiley Fund Development Series) (The Nsfre/Wiley Fund Development Series)

by James M. Greenfield

$72.90

› Explore similar items

Editorial Reviews

Product Description
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

From the Publisher
Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

See all Editorial Reviews

Product Details

Hardcover: 528 pages
Publisher: Prentice Hall; 5 edition (November 27, 1995)
Language: English
ISBN-10: 0132325470
ISBN-13: 978-0132325479
Product Dimensions: 9.6 x 7.2 x 1.4 inches
Shipping Weight: 2.4 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #794,693 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Citations (learn more)

85 books cite this book:

Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler on 4 pages
Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler on 4 pages
Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions by Curt Weeden in Back Matter (1), Back Matter (2), and Back Matter (3)
Using Public Relations Strategies to Promote Your Nonprofit Organization (Haworth Marketing Resources) by Ruth Kinzey on page 5, Back Matter (1), and Back Matter (2)
Social Marketing: Improving the Quality of Life by Philip Kotler on page 235, page 285, and page 369

See all 85 books citing this book

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

marketing(1)

Help others find this product — tag it for Amazon search

No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars Great Nonprofit Marketing Text!, May 12, 2007

By	R. McElveen "yendorpoet" (Tallahassee, Fl. USA) - See all my reviews (REAL NAME)

This review is from: Strategic Marketing for NonProfit Organizations (6th Edition) (Perfect Paperback)

This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }