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Encyclopedia of Telemarketing (Hardcover)

by Richard L. Bencin (Author), Donald J. Jonovic (Author)

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Editorial Reviews

From Library Journal
This weighty volume brings together 30 experts to comment on virtually every aspect of telemarketing, including training; developing selling scripts; generating lists; organizing telemarketing stations; as well as dealing with international problems and using telemarketing systems for fund-raising. The authors of the individual chapters have excellent credentials and for the most part good writing styles. While the work is not organized in classic encyclopedic fashion, an excellent index along with a glossary produces a volume that virtually any organization which conducts telemarketing would wish to have. There have been some strong publishing efforts along this line in the past, such as Robert McHatton's Total Telemarketing (Wiley, 1988), but this far surpasses it in terms of comprehensiveness. Recommended for business reference collections.
- Gene R. Laczniak, Marquette Univ., Wis.
Copyright 1989 Reed Business Information, Inc.

Product Description
Now in paper--the greatest collection of telemarketing guidance and expertise ever assembled. The ultimate telemarketing tool, it brings together the expertise of thirty of the nation's most prominent experts, each of whom has contributed a detailed chapter on one aspect of this high-profit marketing technique. Charts, tables.

Product Details

Hardcover: 768 pages
Publisher: Prentice Hall (April 1989)
Language: English
ISBN-10: 0132759187
ISBN-13: 978-0132759182
Product Dimensions: 11.5 x 9 x 1.5 inches
Shipping Weight: 4 pounds
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #1,337,578 in Books (See Bestsellers in Books)
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#65 in Books > Business & Investing > Marketing & Sales > Marketing > Telemarketing

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Citations (learn more)

5 books cite this book:

Call Center Operations: Profiting from Teleservices by Charles E. Day on page 350
Opportunities in Direct Marketing Careers (Opportunities Inseries) by Anne Basye in Back Matter
Opportunities in Telemarketing Careers by Anne Basye in Back Matter
Marketing Magic: Action-Oriented Strategies That Will Help You : Find Customers, Promote Your Products or Services, Create Exciting Marketing Plans, Increase ... Your sale (Expert Advice for Small Business) by Don Debelak in Back Matter
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program by Nat G. Bodian in Back Matter

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