Drawing on over 25 years of the author's real estate experience, this motivational text covers everything a real estate agent needs to succeed in the business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it exposes students to the concepts, tools and techniques necessary for entry level positions and beyond. --This text refers to the Paperback edition.
From the Back Cover
Key Benefit:Weaving positive examples of success and helpful hints throughout, this motivational guide covers everything a real estate agent needs to succeed in the business, helping to shorten trial-and-error experiences and make the most out of appointments with future business contacts. Stressing the importance of achieving balance in one's personal and business life and being savvy to time management, it is a one-of-a-kind "self-help" guide that focuses on the concepts, tools and techniques needed for success, while walking readers through the entire gamut of real estate—how to get that appointment, get clients and keep them, run a daily schedule efficiently and effectively, attract the right clients with the right ad, hold effective open houses, self-marketing, and much more.Key Topics: Shows how to get set up in the real estate profession and how to work effectively in both an office situation and as an independent contractor. Discusses how to work with buyers, tracking buyers, and closing on buyers. Offers a first-ever Real Estate Thesaurus with instant ad copy, plus hundred of additional close-sell phrases perfected and utilized by top agents. Presents a unique Open House Dialogue, a fool-proof competitive market analysis for the 90s, a Masterpiece Marketing Plan, and action plans guaranteed to work. Includes many examples throughout to illustrate troubleshooting techniques, and integrates chapter problems and reviews of real estate questions to support the strong "hands-on" orientation. Adds visual appeal and increases understanding with highlighted features and colorful illustrations.Market: For real estate professionals.
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