Winning!: Using Lawyers' Courtroom Techniques to Get Your Way in Everyday Situations (Hardcover)

by Noelle C. Nelson (Author)

Editorial Reviews

Product Description
What if... every time you wanted something from your boss you had a successful strategy to go about getting it?

What if ...every time you wanted to convince your spouse you had a set of techniques that would help you succeed?

What if ... every time you wanted to persuade a client or customer of something you had the steps to get you there?

Well, now you can! In her book, Winning! Using Lawyers' Courtroom Techniques To Get Your Way In Everyday Situations, Noelle C. Nelson, a nationally respected trial consultant, gives you the persuasion skills used by successful trial lawyers so you can effectively persuade others to get what you want. No more threatening, pleading, bargaining, crying, yelling, arguing or getting hysterical! Dr. Nelson shows you how to develop a winning strategy to get what you want, time and time again.

Persuasion is about carefully designing and expressing your point of view in a way that wins people over without "arguing" in the traditional sense of the term. Persuasion is a strategy. Top trial lawyers succeed not because they are better at law, but because they are better at people.

If winning a case were just about "the facts," you'd never need a courtroom, all you'd have to do is hand each juror a book listing all the "facts." As we all witnessed in the O.J. Simpson trials, and continue to witness daily on "Court TV," the facts are just the beginning. They must then be presented in a certain way to persuade the jurors of the rightness of a particular cause. Similarly, the idea you have, the product you sell, the service you provide, the information you want to convey, are the beginning, the raw material which you then must present in a certain way for people to want and accept it.

Dr. Nelson shows readers the seven steps to success that trial lawyers use to win, and then explains how to use the seven steps in real life situations, at work, at home, and in the world. For example, she explains how to:

* Convince your family members to do things your way
* Persuade your co-workers, employees and bosses to go along with your ideas and projects
* Negotiate with your employer to give you better raises and more fulfilling work conditions
* Win over contractors, in-laws, audiences, voters, and others to your point of view and get what YOU want!

Dr. Nelson shares how you can persuade people of the worth of your idea, of the benefit of your service or product, of the rightness of your cause. You can get your way--just as successful trial lawyers do.

Her advice includes how to:
* Make a dynamic first impression to establish "instant credibility;"
* Powerfully communicate your facts to others through body language;
* Maximize the value of your voice by varying the volume, pitch and pace to keep others listening and willing and wanting to hear more;
* Gain the trust of others by using powerful persuasion techniques including "mirroring," "perceptual modes" and "pace and lead;"
* Learn how lawyers artfully listen in ways that help them win cases, and how you can apply this skill to your advantage;
* Master the persuasion techniques that appeal to our basic need for reason and logic;
* Learn how lawyers use emotions purposefully and effectively to sway jurors, and how you can use these same skills to win over others;
* Apply lawyer persuasion techniques to win in everyday situations.

Product Details

• Hardcover: 380 pages
• Publisher: Prentice Hall; 1st edition (May 1997)
• Language: English
• ISBN-10: 0132871297
• ISBN-13: 978-0132871297
• Product Dimensions: 9.3 x 6.3 x 1.3 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #947,954 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Convince everybody!, January 9, 2000

By	"amazonreader" (Mexico) - See all my reviews

Ever notice how some people seem to always get their way, even though they're (arguably)"wrong". This book will teach you how! This is not a Machiacelliv book, but it will certainly teach you how to relate with other people in a way that makes them empathize with your cause and agree with you. Once you've learned this, you can use the knowledge to win trials, close a business deal, get a promotion, bargain, or simply relate to the world in general in a way that will make everyone love you!

From posture to body language, argumentation, organization of thought, etc., this book really works! Did you know, for example, that people believe body language over your actual words because they think that is more natural? So learn to control your body language, learn the "social stereotypes" and you're off to manipulate everyone into agreeing with you!

Also check "What would Machiavelli Do?" By Stanley Bing, "The 48 Laws of Power" by R. Greene and J. Elffers, and "The Prince" by Machiavelli

6 of 6 people found the following review helpful:

5.0 out of 5 stars Great for the general public and for law students, June 15, 1998

By A Customer

As a student entering my third year of law school, I find my trial classes to be the most exciting. Noelle Nelson's book is giving me an edge over my other classmates, and I expect the same results when I enter practice. If it works in the legal environment just imagine how effective it can be when the techniques are used in the general public!

5 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent book!, November 19, 1999

By	"amazonreader" (Mexico) - See all my reviews

As a lawyer, I can tell you that this book will teach you how to negotiate and convince people. It will tell you how to stand and gesture so that you are perceived as an authoritative person, if you want, or as naive if that's what the situation requires. A great book which will be extremely helpful to everyone, and a must-have for lawyers, businessmen and politicians.