1001 Ideas to Create Retail Excitement (Paperback)

by Edgar A. Falk (Author)

Editorial Reviews

Review
An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. -- San Francisco Examiner

Product Description
This storehouse of sales-generating ideas show small-to-medium retailers how to attract and keep new customers. From eye-catching window displays and in-store promotions to marketing research, advertising and publicity, it provides strategies and techniques for becoming more aggressive.

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Product Details

• Paperback: 320 pages
• Publisher: Prentice Hall Press (April 19, 1994)
• Language: English
• ISBN-10: 0132923939
• ISBN-13: 978-0132923934
• Product Dimensions: 8.8 x 6 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 3.4 out of 5 stars See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #403,194 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

22 of 23 people found the following review helpful:

3.0 out of 5 stars Very basic information, August 28, 1998

By A Customer

I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.

40 of 46 people found the following review helpful:

1.0 out of 5 stars Very shallow coverage, November 28, 1998

By A Customer

If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.

21 of 23 people found the following review helpful:

5.0 out of 5 stars A real meat and potatoes book for the truly hungry, April 29, 1998

By A Customer

This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.