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- The Copy Workshop Workbook 2002 by Bruce Bendinger on page 26, page 58, and page 112
- Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program by Nat G. Bodian on page 53, and Back Matter
- The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly in Front Matter, and Back Matter
- The Guerrilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad Levinson on page 37, and Back Matter
- The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly on page 13, and Back Matter
See all 20 books citing this book
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