Amazon.com Review
According to authors David Sachs and Henry Stair, effective Web sites are 1) visually appealing; 2) valuable, useful, or fun; 3) current and timely; 4) easy to find and use; 5) intuitive to navigate; 6) involving and responsive. They demonstrate their points by showcasing more than 100 Web sites and analyzing how they implement these key factors. The authors discuss many of the tradeoffs involved in Web design, showing how items must be prioritized depending on the site's purpose. The result is enlightening reading for anyone who owns or maintains a Web site of any type.
Product Description
This book defines the seven habits or principles of successful, destination Web sites: (1) visually appealing, (2) valuable, useful or fun, (3) current and timely, (4) easy to find and use, (5) intuitive on-page navigation, (6) few annoying features, and (7) responsive to its user. Learn how to make your corporate Web site a destination to which customers will return again and again.
