The publisher, Prentice Hall Business Publishing
This text is a comprehensive explanation of how powerful technologies really work in business. The models presented are reduced to their essence and a pragmatic business approach is used in describing when and how to use them.
From the Back Cover
Key Benefit: This book is a comprehensive explanation of how powerful technologies really work in business using a pragmatic business approach in describing when and how to use them. Key Topics: Detailed case studies are provided in management information systems, information systems, computer science, and management. Also, focuses on modeling techniques, such as rules, case-based reasoning, fuzzy logic, neural nets, genetic algorithms, and machine learning. KEY Market: An excellent tool for management training programs.