Exploring Corporate Strategy (Paperback)

by Gerry Johnson (Author), Kevan Scholes (Author)
Key Phrases: patient focus review, using shareholder value analysis, office products wholesaler, Exploring Corporate Strategy, Harvard Business Review, Long Range Planning (more...)

Editorial Reviews

Review
"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP --This text refers to an out of print or unavailable edition of this title.

Product Description
This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.

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Product Details

• Paperback: 736 pages
• Publisher: Prentice Hall (February 1997)
• Language: English
• ISBN-10: 0135256356
• ISBN-13: 978-0135256350
• Average Customer Review: 4.3 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #5,685,614 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars An excellent introduction to Strategic Management, July 28, 2000

By	Book Worm (UK) - See all my reviews

This review is from: Exploring Corporate Strategy: Text and Cases (5th Edition) (Paperback)

This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject.

The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc).

9 of 11 people found the following review helpful:

5.0 out of 5 stars Best study book in Strategy currently available, May 28, 2000

By	Roland Buresund (Stockholm Sweden) - See all my reviews

This review is from: Exploring Corporate Strategy: Text and Cases (5th Edition) (Paperback)

When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.

1 of 1 people found the following review helpful:

5.0 out of 5 stars both a basic and sophisticated book, January 26, 2005

By	Jill Shepherd (Canada) - See all my reviews

This review is from: Exploring Corporate Strategy (6th Edition) (Paperback)

This book has been used by 600000 students worldwide. It is a well balanced book which both covers the basics of strategic managment and the more sophisticated areas using three lenses - which are different ways of seeing strategy. It is well structured and easy to dip into. The cases are varied and international.

I use this book as a core text book in undergraduate and Masters courses on Strategy. I have contributed to it so could be considered as biased but I do not receive any money for increased circulation.