Personal Finance (Hardcover)

by Arthur J. Keown (Author)

Editorial Reviews

Product Description
This personal finance book introduces readers to the concepts, tools, and applications of personal finance and investments. It builds on the 15 Axioms of Personal Finance, and helps individuals develop an intuitive understanding not only of the financial planning process, but also the logic that drives it. In order to leave a lasting impression, this book concentrates on the fundamentals and underlying principles of personal finance, rather than focusing on equations and specific tools which are more easily forgotten. Chapter coverage includes how to prepare for the financial future and highlights some of the important decisions to be faced. The book covers pertinent topics that relate to getting a job and turning that job into a successful career. It also provides easy to follow advice from an expert CPA that can be used as a learning tool in such areas as purchasing a car, getting insurance, investing in mutual funds, etc. For anyone looking for a guide to personal finance and financial planning. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover
Key Benefit: Assuming little or no prior knowledge of the subject, Personal Finance introduces the concepts, tools, and applications of personal finance and investments. Key Topics: This book centers around fifteen fundamental axioms of personal finance, which paint the "big picture" of personal finance. The book includes Boxes with excerpts from periodicals, chapter vignettes featuring famous people, short boxes containing insights/suggestions, and chapter-ending boxes containing advice from a Certified Financial Planner.

Product Details

• Hardcover: 690 pages
• Publisher: Prentice Hall; 1st edition (January 15, 1998)
• Language: English
• ISBN-10: 0136164420
• ISBN-13: 978-0136164425
• Product Dimensions: 10.1 x 8 x 1.3 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #2,639,359 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

53 of 54 people found the following review helpful:

5.0 out of 5 stars Superb text on a vital topic- basics everyone should know, March 4, 2005

By	Craig Matteson (Ann Arbor, MI) - See all my reviews (TOP 50 REVIEWER)

This review is from: Personal Finance Update and Workbook Package (3rd Edition) (Hardcover)

Personally, I think that we would all be better off if we spent more time in our education process teaching people about the realities of their economic lives. This is especially true of their choice of careers, managing those resources, and preparing for their "golden years". I could nominate a few topics I think we could cease teaching in order to have room for the necessary classes to provide people with real life financial management skills that can have a direct impact on the improvement of all aspects of their lives.

This book, "Personal Finance - Turning Money into Wealth" is a fantastic tool for students and ANY interested reader. I wish everyone would work through this book (or one very much like it). While it is never too late to develop these skills, the younger a person gets a plan for their economic life in place, the more power it has and the better off they will be long term.

I like the way Prof. Keown emphasizes basic principles (he has 15 of them) and planning. He begins the book by providing the foundation of financial planning, teaching the student how to measure their financial health and using that to inform their plan, understanding the Time Value of Money (a topic so vital that no one should graduate high school without knowing, in my opinion), and the basics of tax planning.

The author then provides some great information on managing money by understanding the realities of cash and liquid assets, credit cards (open credit) and the traps it represents, using consumer loans in PLANNED BORROWING (another important topic that is almost unknown to most consumers because of the misuse of open credit), and buying homes and automobiles.

I really enjoyed his next discussion on insurance. He talks about the various kinds of insurance, the kinds of protection they provide at what costs, and especially the situations in which buying insurance makes sense and when it does not.

The section on managing investments is good, solid, but BASIC information. Anyone doing anything beyond a few basic retirement plans will need to study other materials. This section is the one where I have a tiny quibble with the author. He differentiates investing and speculation by saying that investing involves putting money in assets that provide returns - stocks, bonds, etc - but that speculating is putting money in things like baseball cards that only have a price based on what others are willing to pay. I sort of understand what I think he is trying to say.

However, all investing is in some sense speculating. The buyer and seller have different views of the future (speculating about the future) and so they make opposite choices at a certain price. Either of them would change their view, presumably, at some other price. Stocks do not have a built in return and many do not pay dividends and too often nowadays their residual value is zero. Too often people buy stocks simply because they are going up (the greater fool theory) and get badly burned as we saw in the Internet Bubble collapse in early 2000. In any case, the caution the author advocates is sufficient and sound. I am just concerned that others use the terms "investment" and "speculation" differently than the author and might confuse those trying to enter the fray for the first time.

This fine text ends with a discussion of life cycle issues such as retirement planning, estate planning, and how all the pieces studied fit together into the grand plan.

The author also provides online helps such as problems, quizzes, and especially many useful spreadsheets that the student can not only use, but study to help them build their own that will be tailored to the student's specific situation. There is also a workbook with the basics of using a financial calculator and the worksheets called for in the text.

This is a superb text on a vital topic. Strongly Recommended for general readers as well as students in a class on this subject (which EVERY college student should be REQUIRED to take - or pass out of by test).

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent Primer on Where Your Money Goes, April 6, 2008

By	Clinton R. James (Stillwater, Oklahoma United States) - See all my reviews (REAL NAME)

This review is from: Personal Finance: Turning Money into Wealth (4th Edition) (Paperback)

I don't generally keep textbooks but this is one that I will hold onto for quite some time. This book has been completely worth it and I keep referring back to it as I have been out of college.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Well done, February 16, 2009

By	wrw - See all my reviews

This review is from: Personal Finance: Turning Money into Wealth (4th Edition) (Paperback)

This book came quickly and was in the condition described. I am very happy with this product.