Essentials of Entrepreneurship and Small Business Management (2nd Edition) (Paperback)

by Thomas W. Zimmerer (Author), Norman M. Scarborough (Author)

Editorial Reviews

Product Description
For courses in Small Business Management and Entrepreneurship. *A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. *A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

From the Back Cover
A streamlined version of the authors' best-selling EFFECTIVE SMALL BUSINESS MANAGEMENT 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. For anyone interested in Small Business Management and Entrepreneurship.

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Product Details

• Paperback: 608 pages
• Publisher: Prentice Hall; 2 edition (July 23, 1997)
• Language: English
• ISBN-10: 0137272987
• ISBN-13: 978-0137272983
• Product Dimensions: 9.9 x 8 x 0.9 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 3.6 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #1,935,583 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Starting a Business?, May 18, 2006

By	Gandalf "a reader" (U.S.A) - See all my reviews

This review is from: Essentials of Entrepreneurship and Small Business Management (4th Edition) (Paperback)

If you are you need this book! This is a time tested book published by emminent textbook publisher Prentice Hall. It includes a dedicated web site, and numerous useful links to relevant small business sites. I found the complete chapter summaries with quizzes particularly helpful to my do it yourself learning methods; this 4th edition is packed with easy to use teaching and learning resources! I now own my own business and still find this book a great reference. Fully indexed at about 600 extra big pages, it covers just about everything. You may not need another business book!

5.0 out of 5 stars Good book, August 25, 2008

By	Mom of 3 "Mom of 3" (Lenexa, KS United States) - See all my reviews

This review is from: Essentials of Entrepreneurship and Small Business Management (5th Edition) (Paperback)

I bought this book for my Intro to Entrepreneurship class and it is a very thorough resource for someone beginning to look into entrepreneurship.

0 of 3 people found the following review helpful:

1.0 out of 5 stars Essentials of Entrepreneurship, April 9, 2009

By	Cassie B. Townsend (Centralia, WA) - See all my reviews (REAL NAME)

This review is from: Essentials of Entrepreneurship and Small Business Management (5th Edition) (Paperback)

It is hard for me to review this product since the money was deducted from our credit card account and the product has never been sent. An A-Z claim has been filed. So far, we are very disappointed since we sent our money and have received nothing.