How to List & Sell Real Estate in the 21st Century (Hardcover)

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Editorial Reviews

Product Description

This book is crowded with money-making methods for experienced and new agents, both of whom face intensified competition in the new millennium. Readers will learn realistic, client-oriented ways to guide their prospects to the right decisions for them--and for the realtor. The book gives a clear look at the real world of real estate without the rose-tint. Practical, up-to-date advice fills the book.

From the Publisher

Written by a top-producing Broker and one of the nation's most knowledgeable and entertaining professional speakers, this best-selling text provides a complete step-by-step, proven program for designing and implementing a successful, professional real estate career. Packed with examples, forms, charts, instructions, and illustrative anecdotes, it offers a comprehensive source of real-life, practical information that real estate agents (new and experienced) can use to be more successful in the business. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Hardcover: 427 pages
• Publisher: Pearson P T R; 1st edition (January 15, 1999)
• Language: English
• ISBN-10: 0139201173
• ISBN-13: 978-0139201172
• Product Dimensions: 9.3 x 6.9 x 1.1 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #1,110,420 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

82 of 86 people found the following review helpful:

5.0 out of 5 stars A "must read" for every agent, new and old, January 25, 1999

By A Customer

This book is the most complete treatise on how to become an effective and successful real estate agent that I have found. It covers every aspect of becoming a "top producer" for those that are willing to work. This edition is an update of "How to List and Sell Real Estate in the 90's" which I read last year. It contains much of the same information but addresses the practice of real estate using the Internet and some new agency issues such as exclusive buyer broker agency. Every realtor should have a copy of this book in his/her office!

60 of 63 people found the following review helpful:

5.0 out of 5 stars This is a "Must Read" for New Agents, April 13, 2000

By A Customer

This book assisted me immediatly with ideas and suggestions. I got my license in January & 2 1/2 months later have completed my 1st transaction, with 2 more in escrow and a great listing. I especially appreciate the subject index as it allows me to target specific areas of particular interest, like FSBO's or Prospecting. This book is definitely worth the investment.

56 of 64 people found the following review helpful:

1.0 out of 5 stars Horrible book with useless, obvious advice., October 28, 2001

By	Boris Kholodov (Toronto, Canada) - See all my reviews

This review is from: How to List and Sell Real Estate in the 21st Century (Nar) (Hardcover)

Handing out pumpkins on Halloween and giving out scratchpads to everyone on the street is not part of the real estate business. Prospecting regularly, however, is. The book contains only 18 pages on prospecting and the rest of the book is useless garbage.

New agents who follow the advice in the book will never be doing more than 20 deal a year and will spend most of their hard earned money on scratchpads, stupid cheap client gifts and halloween pumpkins and their time learning "quick-speak inventory" and the script for a boring three-hour listing presentation outlined in the book, instead of selling and making deals.

Read a Mike Ferry or a Floyd Wickman publication for information on how to build a profitable and efficient real estate practice. Do yourself a favor: don't buy this book.

Boris Kholodov
Toronto, Canada