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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
 
 
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (Paperback)

by Scott Bedbury (Author), Stephen Fenichell (Author) "Nearly every time my telephone rings lately, it's the mother of a teenage girl who is confused, upset, or absolutely frantic about the state of..." (more)
Key Phrases: brand mantra, brand environmentalism, unrequited demand, Phil Knight, Nike Town, Levi Strauss (more...)
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