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How to Travel with a Salmon & Other Essays (A Harvest Book) by Umberto Eco
$10.20
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Travels in Hyperreality (Harvest Book) by Umberto Eco
$10.20
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Semiotics and the Philosophy of Language (Advances in Semiotics) by Umberto Eco
$19.95
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Misreadings by Umberto Eco
$11.90
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Foucault's Pendulum by Umberto Eco |
Why did Marco Polo describe the rhinoceros as a type of unicorn? Why couldn't 18th-century observers figure out how to classify the duck-billed platypus? Given a dictionary or encyclopedia definition of a mouse, how easy would it be to identify one if we had never seen one before? These are some of the examples that Eco uses to explore the ways in which we see and describe the world--the ways, that is, in which cultures develop taxonomies. If you want to know "why we can tell an elephant from an armadillo," or why mirrors do not in fact reverse images, this book will tell you. In fact, it will also tell you why you know what I am talking about when I say "this book." Got it? No? Then get it. --Burhan Tufail
From Publishers Weekly
Consider the platypus. With its famous molelike body carrying a beaver's tail and a duck's beak, the beast confounded the first Western scientists who studied it in 1798. Was it a mammal or a reptile? Did it lay eggs? Was it just a taxonomic hoax? The platypus eventually found its rightful place in the animal kingdom, but as Eco (Travels in Hyperreality, etc.) shows in these challenging essays, the questions it raised about language and perception still animate some sharply contested semiotic debates. Writing with his customary keenness of intellect, Eco ranges widely over metaphysical terrain, drawing on Aristotle, Heidegger and C.S. Peirce to inform his discussions. Revising aspects of Kant's philosophy in terms of cognitive studies, Eco ponders how we identify the things around us and argues that meaning in the world is ultimately contractual and negotiable. When Aztecs first saw horses ridden by Spanish conquistadors, for example, they used their previous knowledge to surmise that the invaders were riding deer. In another example, Eco investigates how we can recognize a Bach suite for solo cello, even when played by different soloists or transcribed for the recorder. Throughout, Eco gamely reconsiders his 1976 work, A Theory of Semiotics, over which many a gauntlet was testily thrown, and revisits other key moments in the history of semiotic research. This collection will certainly appeal to specialists. But Eco's ability to balance technical subject matter with broadly intelligible anecdotes and illustrations should make it valuable and pleasurable for anyone seeking a gallant introduction to the philosophy of language. (Nov.) FYI: Also in November Harvest will release Eco's Serendipities in paperback ($12, ISBN 0-15-600751-7)
Copyright 1999 Reed Business Information, Inc.
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