This item is not eligible for Amazon Prime, but millions of other items are. Join Amazon Prime today. Already a member? Sign in.

18 used & new from $0.35
See All Buying Options
Have one to sell? Sell yours here
 
   
Tell a Friend
Winning at New Products
  
Search inside another edition of this book
Are You an Author or Publisher?
Find out how to publish your own Kindle Books
 
  

Winning at New Products (Paperback)

by Robert Cooper (Author) "Corporations everywhere are engaged in a new products war..." (more)
Key Phrases: systematic new product process, formal new product process, product game plan, Discovery Stage, Portfolio Review, Exxon Chemical (more...)
4.2 out of 5 stars  (14 customer reviews)

Available from these sellers.


› 18 used & new available from $0.35
Also Available in: List Price: Our Price: Other Offers:
Hardcover (1st) 5 used & new from $10.64
Paperback (3rd) $29.00 $19.14 54 used & new from $14.75
 
   

Customers Who Bought This Item Also Bought

Portfolio Management for New Products

Portfolio Management for New Products by Robert G. Cooper

4.5 out of 5 stars (13)  $35.20
The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition by Kenneth B. Kahn

4.2 out of 5 stars (10)  $96.00
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality

Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality by Steven C. Wheelwright

5.0 out of 5 stars (2)  $26.37
New Products Management (Mcgraw Hill/Irwin Series in Marketing)

New Products Management (Mcgraw Hill/Irwin Series in Marketing) by C. Merle Crawford

3.7 out of 5 stars (6)  $152.19
Developing Products in Half the Time: New Rules, New Tools, 2nd Edition

Developing Products in Half the Time: New Rules, New Tools, 2nd Edition by Preston G. Smith

4.4 out of 5 stars (9)  $25.05
› Explore similar items : Books (100)
Editorial Reviews
Product Description
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.
--This text refers to the Paperback edition.

Book Info
Addresses present-day business conditions which require much faster development times and a multinational perspective. Paper. DLC: New products. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews
Product Details
  • Paperback
  • Publisher: Perseus Books,U.S. (March 1, 1988)
  • Language: English
  • ISBN-10: 0201120380
  • ISBN-13: 978-0201120387
  • Average Customer Review: 4.2 out of 5 stars  (14 customer reviews)
  • Amazon.com Sales Rank: #2,451,756 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover (1st) |  Paperback (3rd) |  All Editions

    •  Would you like to update product info or give feedback on images?