Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business (Paperback)

by Jay Conrad Levinson (Author) "Today, success as an entrepreneur is easier to achieve than ever..." (more)
Key Phrases: guerrilla marketing weapons, fusion marketing, virtual office, Information Age, New York, United States

Editorial Reviews

Amazon.com Review
Jay Conrad Levinson, who has built a following as developer and head evangelist of the so-called guerrilla marketing movement, believes the myriad technological opportunities inherent in today's high-tech world are precisely what small businesses need to "propel them to their goals at rocket speed." In Guerrilla Marketing with Technology: Unleashing the Full Potential of Your Small Business, Levinson explains how to use technology to maximize efficiency, improve customer relations, and boost profits. Specific tips and guides to projects such as online researching and desktop publishing are included.

Product Description
Guerrilla Marketing with Technology shows entrepreneurs how virtually every aspect of a small business can be enhanced through technology--from creating and distributing newsletters to staying a head of industry trends. Includes a Glossary of key terms, an IQ quiz, case examples of pioneering companies, and more. Website promo.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Basic Books (October 9, 1997)
• Language: English
• ISBN-10: 0201328046
• ISBN-13: 978-0201328042
• Product Dimensions: 9.2 x 6.1 x 0.6 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #780,503 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

5.0 out of 5 stars A Masterful Job Bringing Marketing And Technology Together!, January 2, 1999

By A Customer

     The advancements made in technology has allowed many small businesses to become highly successful enterprises. They have come to realize that the number of options available to them will greatly enhance their abilities to market themselves in our fast-paced business world. Jay Conrad Levinson, the author and publisher of a number of popular guerrilla marketing books, provides helpful insight into how any small business can reap financial rewards by taking full advantage of technology readily available to them.      Guerrilla Marketing With Technology, sub-titled Unleashing the Full Potential of Your Small Business, offers real solutions for small businesses to allow them to compete with larger companies with considerably more resources. Levinson offers sound marketing guidance throughout the book on matters as streamlining, reorganizing, and conserving resources, purchasing and using computers, fax machines, using e-mail and the Internet, creating and using newsletters, and other effective marketing tools. He provides a number of technology tips, a glossary of terms, and a quiz to test one's "techficiency quotient," intended to provide an idea of where and how technology can be put to use to promote one's own business.      Readers will find the innovative letter question and answer approach used by Levinson non-threatening. My initial impression was that these could be actual questions posed to him by anyone conducting a business. In fact, the many letters that pack this book were actually adapted from online dialog with the author himself. His answers are frank, penetrating, and convey solid advice about adapting technology for business use. They provide the human element of intimate counseling offered by a live consultant!      As with other books in the Guerrilla Marketing series, this one is intended to serve as a wake-up call to put sound business marketing principles to use with the expectation to succeed with any kind of business endeavor. Levinson does a masterful job bringing marketing and technology together in one book! This is must reading for small businesses with small budgets that want to become more successful in the marketplace. Levinson will show you how!

0 of 61 people found the following review helpful:

3.0 out of 5 stars very well written and worth the time., May 28, 1998

By A Customer

If I were to write a review abouth this book It would yake more than the 1,000 word limit as this review would take on a bit of cirtic aand a bit of praise and other statements that would inlighten Jay and his concept on the small business tech. iIt too would find a outlet to those that are seeking are far reaching detailed account to the small business concept. I too would urge Jay to go farther than his limited reports and findings and to get inside the real truth of the small business investor. I too wise JAY ALL THE BEST.