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The PDMA ToolBook 1 for New Product Development by Paul Belliveau
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Editorial Reviews
Product Description
Book Info
Provides corporate leaders with the tools, practical guidelines, & cutting-edge strategies they need to manage their product portfolio, make better use of R&D, & prosper in the competitive environment of product development. DLC: Portfolio management - Mathematical models.
See all Editorial Reviews
In today’s business climate, where speed-to-market is paramount and there’s no margin for error, companies who fail to excel at new products stand no chance of survival. Companies who live and die by their products need better tools for linking product development to strategy to ensure that resources are deployed efficiently from idea to launch across the full range of products.In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company’s product portfolio as you would a financial portfolio—investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise. Portfolio Management for New Products, is an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings those products to market. This book clarifies the decision-making process, demystifies R&D, and puts corporations on track to understanding and developing the strategies necessary to succeed in the highly competitive and volatile world of product development.
Book Info
Provides corporate leaders with the tools, practical guidelines, & cutting-edge strategies they need to manage their product portfolio, make better use of R&D, & prosper in the competitive environment of product development. DLC: Portfolio management - Mathematical models.
See all Editorial Reviews
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