Killer Content: Strategies for Web Content and E-Commerce by Mai-lan Tomsen |
Web Security, Privacy and Commerce, 2nd Edition by Simson Garfinkel
$37.20
|
Killer Content: Strategies for Web Content and E-Commerce by Mai-lan Tomsen |
Web Security, Privacy and Commerce, 2nd Edition by Simson Garfinkel
$37.20
|
The authors quickly evangelize the concept of the "information economy" and explain that for businesses to be competitive, it is imperative that they leverage institutional information and empower in-house decision making. In an easy-to-read style punctuated by encouraging quotes, the authors describe the process of profiling the way people inside and outside your organization work and structuring your overall plan around knowledge and process rather than just technology. This book is aimed at corporate environments and emphasizes the importance of managing personnel as well as information.
Throughout the book, sections titled "Case in Point" and "Why Is It Important?" provide real-world examples of important concepts and help maintain clarity during discussions of big-picture ideas.
The book wraps up with a checklist for a 90-day action plan to demonstrate feasibility on a small scale. Whether you're looking for a starting point for retooling an enterprise information strategy or trying to sell the higher-ups on the concept, this brief title delivers straight talk. --Stephen W. Plain
From Library Journal
The web is a popular technological platform for knowledge management. This book delivers practical and easy-to-follow advice on how to use Internet-based technologies to implement a KM project. A 90-day action plan provides step-by-step advice for those unsure of where to begin.
Copyright 1999 Reed Business Information, Inc.
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