Creating Stores on the Web (Paperback)

~ (Author), Dave Greely (Author), (Author)

Editorial Reviews

Amazon.com Review

Coauthor Joe Cataudella claims to be one of the few merchants making money on the Internet. In Creating Stores on the Web, he shares his inside knowledge of how to set up an online business. The book begins with a set of frequently asked questions from those who are interested in growing a business on the Web. Cataudella then launches into his own success story, discussing his online store, Tronix, a video-game retailer, from its conception. He features profiles of other online businesses that have been successful, including the movie store Reel, clothing retailer L.L. Bean, and even Amazon.com. Along the way, he points out where many online companies go wrong and how to avoid the major pitfalls.

Cataudella then gets you started on planning your store. He outlines how many people are shopping online, who they are, and what kinds of products they're searching for and then lays out a bunch of different business models to choose from. He takes you through the basics of designing, stocking, and creating content for your store before guiding you through the next step--promoting your store--by showing you how to attract customers and where you should be advertising. The guide features a detailed section on how to accept and process payments for your product, including information on security issues, Electronic Software Distribution (ESD), and shipping concerns. Finally, Creating Stores on the Web offers valuable information on how to maintain your store, highlighting important marketing principles such as building customer loyalty, staying competitive, and keeping abreast of legal issues. The author closes with a list of helpful online resources that further discuss the topic of online commerce. -- Cristina Vaamonde

Product Description

Who better to give advice on creating and running an online store than a successful online store owner? Let an experienced expert save you time and grief by explaining exactly what you need to survive and profit on the Web. From technical, legal, and software issues to marketing, shipping, distribution, ad banners, customer service, and common-sense philosophy, this book covers everything you need to know to succeed in Web retail.

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Product Details

• Paperback: 560 pages
• Publisher: Peachpit Pr (April 3, 1998)
• Language: English
• ISBN-10: 0201696819
• ISBN-13: 978-0201696813
• Product Dimensions: 9 x 7 x 1.5 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (17 customer reviews)
• Amazon.com Sales Rank: #1,188,264 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

23 of 23 people found the following review helpful:

4.0 out of 5 stars A little misleading, but very informative., February 17, 2000

By A Customer

This review is from: Creating Stores on the Web (2nd Edition) (Paperback)

The book has numerous spelling errors, has a misleading title, and seems to be another marketing tool for Jon Cataudella's Web-Store. However, it offers a great introduction and overall picture of Online businesses. If you can ignore the obvious advertising and editing problems than is definitely worth the money. The book will point you on the right direction in starting an Online store. It does not offer any in-depth information in any specific subject but that's necessary in order to cover as many subjects as this book does.

21 of 21 people found the following review helpful:

4.0 out of 5 stars Good Overall getting started book but lacks depth, February 3, 2000

By	Keith Winter (Oklahoma City, OK United States) - See all my reviews

This review is from: Creating Stores on the Web (2nd Edition) (Paperback)

This is an excellent book that I would recommend for everyone interested in putting a store on the web. However it is NOT a book that explains the actual site design aspect of making your own store. I assumed this would show how to make a store from the site designer's stand point, and this is book only covers what the store owner needs to to do get started.... It is a great book if you want to setup a store for your business, but if you are looking for a book to actually tell you how to add and setup the code or software that runs the e-commerce part of the web site, this is the wrong book.

20 of 21 people found the following review helpful:

5.0 out of 5 stars A must for anyone starting an online store, August 5, 1999

By A Customer

This book covers all aspects of ecommerce from secure transactions to obtaining a merchant account to accept credit cards.

Other areas covered: Marketing of your site, foreign currency, and order processing.