The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience (Paperback)

by Douglas K. van Duyne (Author), James A. Landay (Author), Jason I. Hong (Author)

Editorial Reviews

From the Back Cover

"Just following the authors' suggestions would put your site in the top few percent for readability and usability."

Jef Raskin, creator of the Macintosh computer and author of The Humane Interface

Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.

The authors of The Design of Sites have done much of the research for you. Based on extensive investigation and analysis of more than a hundred high-quality Web sites, this book distills the principles and best practices that make sites enjoyable to visit and an asset to the organizations they serve. This comprehensive resource features a complete set of design patterns that offers proven solutions to common Web design problems. These patterns are applicable to a wide variety of site genres and address every aspect of Web site design, from navigation and content management to e-commerce and site performance. In addition to enhancing the usefulness and quality of your site, these patterns will shorten development cycles and reduce maintenance costs.

Whether you are involved in building a site for business, government, education, or entertainment, The Design of Sites will help you focus on the needs and expectations of your customers and give you the tools you need to create a satisfying and effective Web site.

020172149XB06052002

About the Author

Douglas K. van Duyne is cofounder, president, and CEO of NetRaker Corporation, a maker of mission-critical Web site design and usability testing tools. He has been an innovator in online shopping, e-commerce, and multimedia development for such companies as Intel, Safeway, and Cooking.

James A. Landay is a professor of computer science at the University of California, Berkeley, where he teaches courses in human-computer interaction. He is also the CTO and cofounder of NetRaker.

Jason I. Hong is a researcher at the University of California, Berkeley. He has worked at IBM Research, Fuji Xerox Palo Alto Laboratories, and Xerox Research, and is a consultant for eDealFinder.

020172149XAB06052002

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Product Details

• Paperback: 816 pages
• Publisher: Addison-Wesley Professional (July 22, 2002)
• Language: English
• ISBN-10: 020172149X
• ISBN-13: 978-0201721492
• Product Dimensions: 9.2 x 7.4 x 1.2 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 4.4 out of 5 stars See all reviews (33 customer reviews)
• Amazon.com Sales Rank: #437,444 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

50 of 51 people found the following review helpful:

5.0 out of 5 stars Finally! A design book for the rest of us, August 24, 2002

By	Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)    (COMMUNITY FORUM 04)

Nearly every book on user interface and site design I've read is aimed at the professional designer who understands the nuances of color, fonts and graphics elements, as well as aesthetics in general. Many of the subtle points are lost on the non professional.

The book begins with a short chapter on the foundations of good design, which provides principles, dispels myths, and stays focused on customer-centric goals. The heart of the book is Part II, which consists of 12 different design patterns based on real life examples. It leads you through each example, showing you how a particular design or design concept works and why. This is akin to the Rosetta Stone for the non-professional designer because the authors do not assume any talent of skills in design, and subtle points are highlighted and clearly explained. Because of this approach I finally understood concepts that had eluded me in the past. In addition to the clear explanations that distill design into patterns, the book is lavishly illustrated, using copious full color examples and a structured format that gives the background, frames the problem and provides a solution to each of the 12 design goals.

Material in the appendices is also invaluable, including advice on running usability evaluation, and associated plan outlines and forms. For a development group this is an extra bonus that will make it easier to incorporate the principles in this book into a quality process that gives customer-focused usability the same weight as technical quality criteria.

I'm so enthusiastic about this book that I've recommended to the company for which I work that a copy of this book be provided to each of our developers who are programming wizards, but who stumble when it comes to the user interface.

41 of 42 people found the following review helpful:

5.0 out of 5 stars Invaluable resource, July 1, 2003

By	Stephen Parker (Darnestown, Md United States) - See all my reviews

This is the first computer related book that I have bought and thought - "Perfect, just what I needed." What I like most about this book is that it spends so little time explaining why building user centered web sites is a good idea, and tells you exactly what techniques are used to create them. You can open the book up to almost any page, read a paragraph and get something out of it. It is clear that the authors spend alot of time laying out the book to make information retrieval easy.

Dont let "look inside" pictures that amazon has posted fool you - they are probably the only boring sections of the book. In part 2 (about page 100), the book gets really really good. For the next 500 pages they cover almost every area of of web design imaginable and present the areas in a problem - solution format. Many books dont offer concrete techniques, just tell you - "design for the user", "users hate poorly designed pages" etc etc. Each problem/solution is about 2 pages long, and they are web techniques that can be applied to almost every web site. They literally say to solve X problem do Y solution. Very specific, very useful.

The book also is good from cover to cover. I have found that alot of books are good for the first chapter and then loose quality. They present each "nugget of information" with the perfect amount of description - enough to explain why its useful, but not too much to drag on.

They also use these hand drawn pictures that I liked to show how a generic web page would function, instead of only pictures of pre-existing web pages ( which they also have ample examples) So you can actually apply it to your project instead of saying, I understand why hotmail looks the way it does. I would recommend this book to anyone, hands down.

30 of 30 people found the following review helpful:

5.0 out of 5 stars Substance over flash, usability over 'pop', September 23, 2002

By	Matthew Tarpy (Skokie, IL) - See all my reviews (REAL NAME)

I admit it; I'm a sucker for web design books. Whenever a book comes out on the subject, I tend to rush to buy it, hoping it can show me how to improve my craft, and make the designs I create better and more effective. Most of the time I'm disappointed because the book is simply a paean to whatever the latest and 'greatest' is in the world of hip and hot design.

I don't want to know how to make what's hip and hot...I can figure that out for myself. What I want is to see how I can implement proven strategies that help users (my users) get things done as they use the product. And that's the true strength of this book; it's what it's all about. With almost 100 'patterns' of website design, this book breaks it down in simple, easy-to-get terms, that I, a technical usability specialist can understand and then turn around and reproduce. It's almost like a cookbook, in the sense that the book shows me:

1) What the patterns is, how it's used in the real world, and different flavors of it
2) Why the pattern is good, how it's been successful, and in some cases how it's been refined.
3) How the pattern works, what are it's components, and what does it need to be successful
4) And finally, what other patterns it's like, and how by incorporating parts of other patterns, I can strengthen my users' experience.

I want this...I don't have time to be reinventing the wheel every time my employer or a client wants a site. I need to be able to pick up a reference book and see exactly what a `community' site (or one of a hundred other types of sites) is like, so I have a good starting place to work from as I delve into what the project sponsor wants. This book helps me by already doing the leg-work of research into best practices, common features, and pitfalls. By giving me that already, I don't have to spend time doing figuring that stuff already out, and rather can spend time doing what's important...listening to my client, employer, and user base to figure out how to meet their specific needs, and make them all happy.

That's easily worth the price of admission.