Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair's earlier Frontiers of Electronic Commerce, this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions.
Book Info
Provides a clear overview of what electronic commerce is all about, specifies the business uses and technology directions of the World Wide Web, clarifies management issues facing Internet service providers and explains firewalls and transaction security. Paper.
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