Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback)

by Albert N. Greco (Author)

Editorial Reviews

Product Description
A detailed guide to the publishing industry, from both a cultural and commercial perspective. The book examines all aspects of the editorial and business issues affecting book publishing, and contemplates the future of the industry, suggesting that great opportunities lie ahead for the industry.

Book Description

This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.

With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.

--This text refers to the Hardcover edition.

Product Details

• Paperback: 324 pages
• Publisher: Allyn & Bacon; 1 edition (September 10, 1996)
• Language: English
• ISBN-10: 0205261000
• ISBN-13: 978-0205261000
• Product Dimensions: 8.8 x 5.8 x 0.4 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 2.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,158,989 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

19 of 21 people found the following review helpful:

4.0 out of 5 stars THE BUSINESS SIDE OF PUBLISHING, January 3, 2000

By A Customer

I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.

16 of 19 people found the following review helpful:

1.0 out of 5 stars horrible writing, January 19, 2006

By	BJ Bookworm - See all my reviews

This review is from: The Book Publishing Industry, Second Edition (Paperback)

The good thing about the book is its abundant information (more than you need, actually). However, the writing is horrible! I can't imagine how a person--a college professor in this case--can come up with such a poor job despite a very clear-cut framework. Redundant and illogical paragraphs are no surprise in this book. The first edition is bad, but believe me, the second one is even worse! Also, be fully prepared for loads of typographical errors and the mix-up of figures.

1 of 1 people found the following review helpful:

1.0 out of 5 stars book was poorly made, July 27, 2008

By	S. Rodgers - See all my reviews (REAL NAME)

This review is from: The Book Publishing Industry, Second Edition (Paperback)

this book was good in content, but it literally feel apart when I started reading it. the pages physically feel out. i'm pretty disappointed with the shoddy construction of the book. i feel like amazon shipped me a very cheap product by charged a lot for it.