Product Description
Communication helps students see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental principles. Written by experienced and highly regarded textbook authors and teachers, Communication: Principles for a Lifetime provides students with all the theory and skills necessary in the introductory course-in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe/Beebe/Ivy emphasize five key principles of communication throughout their book: *Be aware of your communication with yourself and others. *Effectively use and interpret verbal messages. *Effectively use and interpret nonverbal messages. *Listen and respond thoughtfully to others. *Appropriately adapt messages to others.Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe/Beebe/Ivy cover all of the topics expected in the basic course in a manner that will help both instructors and their students organize the extensive range of material.
From the Back Cover
Praise for Beebe, Beebe, and Ivy's Communication: Principles for a Lifetime 2nd Edition lThis book has it all-mention of culture, of technology, skills orientation, good learning tools, and appropriate reading level. -Leonard Assante, Volunteer State Community College
The most unique design incorporated into this textbook is the pentagon model or five fundamental principles. The model introduces and then reinforces the precepts upon which effective/competent communication is built. Finally, some ethical or moral standards for students to contemplate in the current world order. -Debra Sue Wyatt, South Texas Community College
The writing is clear and concise an yet still involves the student's imagination by using interesting current examples and posing ethical issues for consideration. -Annette Folwell, University of Idaho
Excitement for the 1st Edition
I like the approach of the five principles of communication to organize some of the fundamentals of communication. They organize fundamentals such as nonverbal, language, perception and the self in a manner I've not seen in other introductory communication texts...The combination of areas under each principle helps to accomplish the authors' goal of a more manageable amount of material for survey of communication. -Elizabeth Lindsey, New Mexico State University
It was a pleasure reading this text. Its conversational tone and use of contemporary examples make it approachable to students. -Timothy P. Mottet, Southwest Texas State University
This is an impressive text. The authors have done a good job of condensing the vast amount of information related to communication studies into a manageable and cohesive text. -Phil Hoke, The University of Texas at San Antonio
The five basic principles give the book cohesiveness. Each chapter is clearly related to the overriding principles of effective communication stressed in the text. The more I read, the more I appreciated the effectiveness of this organizational strategy. -Carol L. Hunter, Brookdale Community College