The Media in Your Life: An Introduction to Mass Communication (3rd Edition) (Paperback)

~ (Author), Stephen Lacy (Author)

Editorial Reviews

Review

"The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that the text is written at a sophisticated yet appropriate level for college students." — Kim Smith, Iowa State University

"The material covered is essential to the understanding of the current student in today's media culture." — Jeanne Rollberg, University of Arkansas- Little Rock

"Authors that forget that they are teachers and try too hard to pretend they're the students' friends don't do their content justice, nor do they model appropriate writing for students to emulate. Folkerts and Lacy don't fall into this trap; they present material credibly, appropriately, and yet readably." — Rebecca Lind, University of Illinois- Chicago

"The overall strengths of Media in Your Life are that it is exhaustively researched and attractively presented. The broad topic of mass media is effectively structured into an accessible format." — Randall K. Pugh, Montana State University- Billings

"The book's emphasis on knowledge students can use in navigating our complex culture is a major strength. Its organization is logical. It is well documented... It provides a solid summary of most significant media-related issues of the day." — William Lingle, Linfield College

"The authors have a good framework to present an overview of the structure and process of mass communication in the U.S. The text is visually appealing and will attract students' interest." — Elizabeth Perse, University of Delaware

Product Description

Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

See all Editorial Reviews

Product Details

• Paperback: 512 pages
• Publisher: Allyn & Bacon; 3 edition (June 13, 2003)
• Language: English
• ISBN-10: 0205387012
• ISBN-13: 978-0205387014
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 2.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #858,010 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #57 in

  Books > Nonfiction > Social Sciences > Communication > Mass Communication

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Media in your Life is Must Reading for Mass Com Students, May 24, 2000

By	leroy towns - See all my reviews

This review is from: Media in Your Life, The: An Introduction to Mass Communication (Interactive Edition) (Paperback)

This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.

5.0 out of 5 stars Media in your Life is Must Reading for Mass Com Students, May 24, 2000

By	leroy towns - See all my reviews

This review is from: Media in Your Life, The: An Introduction to Mass Communication (Interactive Edition) (Paperback)

This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.