Product Description
Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data. After chapters that introduce behavioral science, the text deals with the four basic approaches to behavioral research: descriptive research, correlational research, experimental research, and quasi-experimental research. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest. The Research Edition provides margin icons that guide students to the Research Navigator site.
From the Back Cover
Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data.
The RESEARCH EDITION integrates the content of this popular text with Research Navigator, your first stop for completing research assignments and finding credible sources on the Internet. Research Navigator icons in the text guide you to the Research Navigator web site, providing you with access to three exclusive databases of credible and reliable source material: