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Craft of Copywriting (Hardcover)

by Alastair Crompton (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product Details

Hardcover: 164 pages
Publisher: Random House Business Books (February 1, 1979)
Language: English
ISBN-10: 0220670064
ISBN-13: 978-0220670061

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #6,988,883 in Books (See Bestsellers in Books)

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Citations (learn more)

9 books cite this book:

Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi by Michael Newman in Front Matter, page 345, and Back Matter
The Advertising Handbook (Media Practice Series) by Sean Brierley in Back Matter (1), and Back Matter (2)
Persuasive Online Copywriting: How to Take Your Words to the Bank by Bryan Eisenberg on page 60, and Back Matter
The Advertising Handbook (Media Practice Series) by Sean Brierley in Back Matter (1), and Back Matter (2)
How to get a 2:1 in Media, Communication and Cultural Studies by Noel R Williams in Back Matter

See all 9 books citing this book

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Writers, read this!, April 10, 2001

By	Pen Name "PN" (Marlow, England) - See all my reviews

Alastair Crompton's book is a well of sound advice. It fizzes along, every line a gem. From his long agency experience Crompton distils 200 pages of the most rounded, sensible and considered advice I have read. With Crompton by your side you can't go wrong. He has all the answers for every situation. And, amazingly, it all rings true. If you can't buy it, borrow it (as I did).

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