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Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) (Paperback)

by Eric Norberg (Author) "From the twenties to the mid-fifties, radio was a program-oriented medium..." (more)
Key Phrases: average listening span, aircheck tape, listening spans, Public Inspection File, Los Angeles, Sponsor Identification Rule (more...)
4.7 out of 5 stars  (3 customer reviews)
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Editorial Reviews
Review
'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant

Review
'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant

See all Editorial Reviews
Product Details
  • Paperback: 191 pages
  • Publisher: Focal Press (May 7, 1996)
  • Language: English
  • ISBN-10: 0240802349
  • ISBN-13: 978-0240802343
  • Product Dimensions: 9.2 x 6.4 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars