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The Measurement of Meaning (Paperback)

by Charles E Osgood (Author), George J Suci (Author), Percy Tannenbaum (Author) "Apart from the studies to be reported here, there have been few, if any, systematic attempts to subject meaning to quantitative measurement..." (more)
Key Phrases: general evaluative factor, total semantic space, generalized attitude scales, Eve White, Eve Black, Taft Republicans (more...)
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The Measurement of Meaning

See also: History of Market Research  Market Research  Quantitative Research

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Created on May 08, 2006, last edited on May 08, 2006.

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