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Editorial Reviews
Review
"[Flock and Flow] shows us the patterns that lie behind the turbulence of contemporary consumer markets." -- John Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School
Review
"The author attempts to clarify the strategies and goals corporations should employ to market their products using the latest trends. Examples from diverse industries and numerous photos enhance this volume.... Recommended." -- Choice
"..Grant McCracken understands as few people do why the markets of today and tomorrow are nothing like the markets in which today's leaders grew up. His book is a profound but entertaining guide to the cultural and technological currents that future strategy will have to navigate. It shows us the patterns that lie behind the turbulence of contemporary consumer markets." -- John Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School
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52% buy the item featured on this page: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace$19.72 |
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7% buy Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2) $16.34 |
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