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International Marketing (Hardcover)

by Philip R. Cateora (Author), John L. Graham (Author)

3.5 out of 5 stars See all reviews (18 customer reviews)

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Editorial Reviews

Product Description
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.

About the Author
Professor Pervez Ghauri teaches Marketing at UMIST. --This text refers to the Paperback edition.

Product Details

Hardcover: 752 pages
Publisher: Richard D Irwin; 10th edition (July 23, 1998)
Language: English
ISBN-10: 0256259828
ISBN-13: 978-0256259827
Product Dimensions: 11.1 x 8.4 x 1.4 inches
Shipping Weight: 3.9 pounds

Average Customer Review: 3.5 out of 5 stars See all reviews (18 customer reviews)

Amazon.com Sales Rank: #2,003,260 in Books (See Bestsellers in Books)

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Citations (learn more)

100 books cite this book:

Entry Strategies for International Markets by Franklin R. Root on 8 pages
Global Business Negotiations: A Practical Guide by Claude Cellich on 4 pages
International Consumer Behavior: Its Impact on Marketing Strategy Development by A. Coskun Samli on page 71, page 114, and Back Matter
Globalization of Consumer Markets: Structures and Strategies by Erdener Kaynak on page 139, page 193, and page 206
Global Logistics Management: A Competitive Advantage for the 21st Century by Kent Gourdin on page 20, page 42, and page 43

See all 100 books citing this book

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	91% buy the item featured on this page: International Marketing 3.5 out of 5 stars (18)
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	1% buy Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 4.1 out of 5 stars (30) $141.74

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Customer Reviews

18 Reviews

5 star:		(3)
4 star:		(7)
3 star:		(4)
2 star:		(4)
1 star:		(0)

Average Customer Review

3.5 out of 5 stars (18 customer reviews)

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Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

3.0 out of 5 stars Big, Bulky and Full of Info, But a Very Hard Read. , May 3, 2005

By	Chris X. Moloney "Chris X. Moloney (also Chri... (St. Louis, MO (Formerly Dallas, TX)) - See all my reviews (REAL NAME)

This review is from: International Marketing with PowerWeb (Hardcover)

I recently used this Text to teach 3 MBA-level marketing courses. The text was selected by the department, but I would not recommend it. While it is fairly comprehensive, it lacks a good real-world feel and students found it tedious. There were a number of very good cases and examples, but somehow they did not connect well with the stodgy writing of the text. It feels like it could have been 1/2 the size and better written. That said, there are a limited number of texts available for this level of coursework. The next time I teach this class, I will look for a better text. You better really really enjoy reading and international marketing if you buy this book for non-academic uses. If you are a professor, be sure to get an advance copy before you select it. That said, you may be able to make this text work, if you have some strong backing materials. However, if you are a student, have a Red Bull handy--this one is a hard read.

Hope this helps!
Chris X. Moloney

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13 of 15 people found the following review helpful:

2.0 out of 5 stars a good coverage, but..., February 6, 2000

By A Customer

I used his book as an MBA student 15 or so years ago. Now as an adjunct professor, I am using this newest edition in my undergraduate classes. Although my observation may be biased, the book is a bit too encyclopedic, a bit superficial in coverage, and fails to excite the students. I wish it were more up-to-date.

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12 of 14 people found the following review helpful:

3.0 out of 5 stars A decent book, but its coverage is traditional and US-biased, March 4, 1999

By A Customer

Newer editions don't seem to have capture current trends and perspectives well.

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Most Recent Customer Reviews

3.0 out of 5 stars Waited a while for the book!!!!!!
The book itself was in great codition, but the shipping was a nightmare....I orded the book on the may 5th and was told it would ship out by the 8th...i got it May 25th... Read more

Published 1 month ago by Stephanie

4.0 out of 5 stars Textbook
International Marketing This was a book I needed for class. What can I say, it was required.

Published 8 months ago by Jane E. Thoresen

4.0 out of 5 stars Still number one!
I have used this book for an undergraduate course in global marketing
for more than 10 years. My students generally love this book, except the cost. Read more

Published 8 months ago by Donald Hsu

4.0 out of 5 stars excellent
The textbook came in excellent condition and right on time for class. THANK YOU!

Published 9 months ago by Brianna F. Piechnick

5.0 out of 5 stars worked for me...
I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Read more

Published 10 months ago by It's Me

5.0 out of 5 stars College Textbook
This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.

Published 17 months ago by Mountainquiet

4.0 out of 5 stars This is my textbook
I hope that it could help me to get a good result in this semester!

Published on May 13, 2007 by Peng Jing

4.0 out of 5 stars Very Good Text For MBA International Marketing Course
I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Read more

Published on August 16, 2006 by M. Dalton

4.0 out of 5 stars Not as bad as others are saying!
I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book... Read more

Published on June 19, 2006 by YogaChic

3.0 out of 5 stars Knowledgeable authors-boring writing
I took an International Business class for my MBA. I read every chapter in this book. There was a lot of knowledge included but there is often too much wordy writing and the book... Read more

Published on December 13, 2005 by K. Simmons

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