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Editorial Reviews
Review
"Von Hippel presents a persuasive case for the benefits of encouraging lead users to innovate and a truly intriguing look at what they’ve contributed to the world so far".
-- BizEd
"This is a book that should be required reading for every person in every automotive company who is involved in product development, be they marketers or engineers, manufacturers or managers. It is that important."
-- Automotive Design and Production
"[von Hippel] shows that, in fields ranging from surgical instruments and software to kite surfing, cust