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Product Description
Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.
About the Author
Charles Bazerman is Professor of English and Education at the University of California, Santa Barbara.
Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.
About the Author
Charles Bazerman is Professor of English and Education at the University of California, Santa Barbara.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover
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- Dark Light: Electricity and Anxiety from the Telegraph to the X-Ray by Linda Simon in Back Matter (1), Back Matter (2), and Back Matter (3)
- Uncovering Labour in Information Revolutions, 1750-2000: Volume 11 (International Review of Social History Supplements) (v. 11) by Aad Blok on page 74
- Economics and Language (Economics As Social Theory) by W. Henderson in Front Matter
- Genre And The New Rhetoric (Critical Perspectives on Literacy and Education) by Aviva Freedman in Back Matter
- Thomas Edison and Modern America: An Introduction with Documents by Theresa M. Collins in Back Matter
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