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Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan
 
 
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Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan (Paperback)

by Paul Benedetti (Editor), Nancy DeHart (Editor)
5.0 out of 5 stars  (4 customer reviews)

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Editorial Reviews
Amazon.com
Sixties media theorist Marshall McLuhan understood the implications of emerging mass media on society. This book revisits McLuhan's insights in the wake of our digital communications and technological progress. How have his concepts held up? Very well indeed, apparently, as we see in this book, which presents excerpts of McLuhan's work and commentary from today's thinkers about media, including Lewis Lapham, Neil Postman, and Robert Fulford. McLuhan has been called the patron saint of the digital revolution, and this book is a testament and proof that he deserves the title.

From Library Journal
Most folks know McLuhan as the Sixties sage who coined the phrases "the medium is the message" and the "global village." This nifty little book pulls together many of McLuhan's aphoristic observations in the context of writers such as Neil Postman (The End of Education, LJ 9/1/95) and Louis Rossetto (from Wired magazine). Perhaps the most interesting aspect of the book is the visual juxtaposition of current iconic images?e.g., O.J. Simpson, the Gulf War, and Rodney King?with McLuhanisms of the 1960s. Thirty years ago McLuhan was right, today he is really right, and this book explains why for the digitally confused.
Copyright 1997 Reed Business Information, Inc.

See all Editorial Reviews

Product Details
  • Paperback: 208 pages
  • Publisher: The MIT Press; 1st ed edition (March 27, 1997)
  • Language: English
  • ISBN-10: 0262522330
  • ISBN-13: 978-0262522335
  • Product Dimensions: 10.3 x 8 x 0.7 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars