Product Description
From the Back Cover
Just how big an impact will the euro have on your business?
There is no precedent for a project of this scale. There is no project that has been, or is likely to be more complex and demanding on so many organizations than the introduction of the euro. Furthermore, the business world faces a double challenge as the euro arrives in unison with the Year 2000 challenge.
Euro: Impact and Reality is an executive's guide to the issues, problems and risks faced when tackling that challenge. This comprehensive book provides managers from all organizations with practical management insights necessary for coping with the most significant economic event in twentieth-century history.
Based on the experience of working with major players in the business and financial markets, Chris Charlton looks at the opportunities and threats that organizations are facing. Having analyzed the lessons learned from other significant conversions, such as Big Bang and decimalization, the book outlines best practice management actions, drawn from over two years of EMU assignments and research. These are designed to give your organization a greater chance of immediate and lasting euro success.
Find out what it will take to achieve strategic success in a post-euro environment.
