The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (Paperback)

~ John Mullins (Author)
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Editorial Reviews

Review

"Aims to give would-be entrepreneurs a reality check." - New Business 'What a "Eureka" moment I had- we are a start-up here in Ontario Canada. Your comments and 7 domains just sharpened up our thinking several very large notches. So I am contacting you to let you know how helpful your insights are ! very helpful work! Oh yes - I bought a copy ! Dave Sutherland, Retrievall Inc --This text refers to an alternate Paperback edition.

Review

"...shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03

"...does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03

"The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. "   Max Aitken Chief Executive, Ratio One

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Product Details

• Paperback: 288 pages
• Publisher: FT Press (September 23, 2004)
• Language: English
• ISBN-10: 0273663569
• ISBN-13: 978-0273663560
• Product Dimensions: 9.1 x 5.9 x 0.7 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #505,251 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars A Must Read before plunging into an Entrepreneurial lifestyl, March 23, 2005

By	Chintan Thumar (Bombay, India) - See all my reviews

Everyone likes their own ideas and everyone believes that their own ideas are fool-proof. There's no way to check and grind your idea/business plan before going to actual VCs. Till now the only way to analyze your idea was by going through the 3Fs (Famliy, Friends and Fools).
Here is where 'The New Business Road Test' comes in as a savior. This book has all the ideas/ procedures/ questions/ & guidelines to review and grill your idea to perfection before plunging into the real venture. There are many books out there to tell you HOW to write a business plan, but none to actually analyze your business plan.
The presentation of the book is quite simple to understand and refer to in future. The 'Seven Domain Analysis' diagram really makes it simple to review any idea/plan and term it as feasible or not-feasible.
I read the book before going into my first venture and it made me look at my business plan in a whole different way. I was not only able to identify the loop holes but also the ways i could improve my business plans. Even today while I am lookin at a new venture, I find myself always going back and refering to this book.
Once Read, this book will make a place in your entrepreneurial life. This is a must-read book for entrepreneurs as well as VC aspirants.

7 of 7 people found the following review helpful:

5.0 out of 5 stars For the novice and expert alike...., November 9, 2004

By	Kevin Conrad (New York) - See all my reviews (REAL NAME)

Having launched several major ventures over the past decades, I have learned that careful advance planning and analysis cannot be over-emphasized. Through the years, I have struggled to develop a robust framework to analyze opportunities before investing time and money.

Mullins has beaten me to the task. Full of frameworks and anecdotes, theory and practice. Thorough, logical, insightful, and easy to follow. An excellent roadmap for the novice and expert alike. My three copies are already dog-eared.

6 of 6 people found the following review helpful:

5.0 out of 5 stars the New Business Road Test, November 8, 2004

By	Mikael Aberg "Mikael Aberg" (Brussels) - See all my reviews (REAL NAME)

As an aspiring entrepreneur you are so convinced that your great idea will work that you want to go straight to the business plan. This book gives you the framework and discipline to force yourself to cut your emotional ties with your idea and pick it apart. If your idea still stands after having gone through the rigorous scrutiny described in the book then you have a very strong foundation for taking your idea to the next stage.
An excellent book that I strongly recommend to anybody who has a great idea for a new business, product or service regardless of whether as an entrepreneur or business executive