The 1996 Presidential Campaign: A Communication Perspective (Praeger Series in Political Communication) (Hardcover)

by Robert E. Denton (Editor) "Campaigns, from a communication perspective, are exercises in the creation, recreation, and transmission of "significant symbols..." (more)
Key Phrases: New York, Bob Dole, Bill Clinton (more...)

Editorial Reviews

Review
“...all of the essays are accessible to readers in both political science and communications studies. This volume is recommended for advanced undergraduate students and above.”–Choice

Product Description
Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of "significant symbols" through human communication. The essays in this text examine the key elements in that process throughout the 1996 presidential campaign.

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Product Details

• Hardcover: 320 pages
• Publisher: Praeger Publishers (February 28, 1998)
• Language: English
• ISBN-10: 0275956814
• ISBN-13: 978-0275956813
• Product Dimensions: 9.8 x 6.5 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #7,707,391 in Books (See Bestsellers in Books)