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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Revised and Expanded Edition
 
 
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Revised and Expanded Edition (Paperback)

by Daniel M. Shea (Author), Michael John Burton (Author) "The presidential election of 1896 was among the most intensely fought races in American history..." (more)
Key Phrases: electoral targeting, target vote, residual vote, New York, Smith County, Bill Clinton (more...)
4.3 out of 5 stars  (9 customer reviews)


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Editorial Reviews

Product Description
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.

About the Author
DANIEL M. SHEA is Associate Professor of Political Science at Allegheny College.

MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University.

Product Details

  • Paperback: 256 pages
  • Publisher: Praeger Paperback; Rev&Expand edition (June 30, 2001)
  • Language: English
  • ISBN-10: 0275970949
  • ISBN-13: 978-0275970949
  • Product Dimensions: 9.2 x 6.1 x 0.7 inches
  • Shipping Weight: 14.2 ounces
  • Average Customer Review: 4.3 out of 5 stars  (9 customer reviews)
  • Amazon.com Sales Rank: #367,609 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover (Rev Exp) |  Paperback  |  All Editions