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Marketplace Masters
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Editorial Reviews
Review
Marketplace Masters offers pratical advice for how to increase, in a systematic and disciplined way, a PSF's strategic marketing infastructure. The book's lessons are supported by 15 in-depth case studies, pulled from a variety of professional service industries: executive, search, advertising, HR consulting, legal services, information technology consulting, accouting, engineering, and market research. Furthermore, the insights and conclusions are supported by five years of annual research studies undertaken by the author's firm specifically on the practices of PSFs....[t]his book is geared toward and appropriate for professionals and practitioners; partners, owners, and executives in professional services firms.Journal of Services Marketing
This book represents some great research. The material on the right way to achieve differentiation is worth the price of the book. Lowe provides ample evidence that the approaches to differentiation used most by most professional service firms are not necessarily the most successful approaches....The author's basic premise is that too many professional service firms are selling the same thing, the same way, for the same price. She claims that you can use the information in Marketplace Masters to move beyond your marketplace nearsightedness. I think she provides a good resource from which firm leaders can derive a better plan of action than they have now-if they have one at all.Journal of Management Consulting/Consulting to Management
Review
"Suzanne Lowe's research conclusion is right on the mark!...This book is a must read for all CEO's. Any professional services firm that makes the corporate commitment to embrace the practical concepts detailed in this book will leapfrog ahead of its competition by better understanding its markets and clients. The factual research case studies eliminate the excuses for avoiding that commitment." - George C. Friedel, Senior Vice President Parsons Brinckerhoff
See all Editorial Reviews
Marketplace Masters offers pratical advice for how to increase, in a systematic and disciplined way, a PSF's strategic marketing infastructure. The book's lessons are supported by 15 in-depth case studies, pulled from a variety of professional service industries: executive, search, advertising, HR consulting, legal services, information technology consulting, accouting, engineering, and market research. Furthermore, the insights and conclusions are supported by five years of annual research studies undertaken by the author's firm specifically on the practices of PSFs....[t]his book is geared toward and appropriate for professionals and practitioners; partners, owners, and executives in professional services firms.
This book represents some great research. The material on the right way to achieve differentiation is worth the price of the book. Lowe provides ample evidence that the approaches to differentiation used most by most professional service firms are not necessarily the most successful approaches....The author's basic premise is that too many professional service firms are selling the same thing, the same way, for the same price. She claims that you can use the information in Marketplace Masters to move beyond your marketplace nearsightedness. I think she provides a good resource from which firm leaders can derive a better plan of action than they have now-if they have one at all.
Review
"Suzanne Lowe's research conclusion is right on the mark!...This book is a must read for all CEO's. Any professional services firm that makes the corporate commitment to embrace the practical concepts detailed in this book will leapfrog ahead of its competition by better understanding its markets and clients. The factual research case studies eliminate the excuses for avoiding that commitment." - George C. Friedel, Senior Vice President Parsons Brinckerhoff
See all Editorial Reviews
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